The brief began with a simple goal.

Get Aldi ; an exclusively in-store grocery retailer, to pivot into an online sales machine that can compete with the Coles and Woolworths duopoly here in Australia.

Simple in concept? Yes. Simple in execution? Never.

As fresh UX design students working together (remotely under strict COVIDsafe protocols), my team and I (The Unicorns) were tasked to develop a lean MVP approach, to designing an online sales presence for Aldi Australia.

The Team

This was our first group project within the GA UXDI immersive boot-camp and rather than assigning roles, we more or less fell into…